21st Aug 2024
Meet The Member – Laura Pearson, A Life With Frills
Tell us about your businesses, the inspiration behind it and when you launched it?
I’ve been a beauty journalist for over 20 years. I created a beauty-focused Instagram account @alifewithfrills to really connect with my audience by sharing the products I use daily, the new launches before anyone else, and the exclusive deals and discount codes I have. I want to be the ‘beauty bestie’ for all beauty-obsessed Glasgow girls like me.
Best piece of advice you were given at the start of your business journey?
To be ferocious in going after what you want. You need to hustle. You can’t be complacent. You need to put the work in daily.
What has been your biggest lesson/ challenge faced so far and how did you overcome it?
To try to stop comparing my creator journey with other people’s. To focus on my own achievements. It’s hard though and I don’t think I’ll ever totally overcome the comparisons.
What is your number 1 business tip for success?
To give the audience what it wants. Don’t make content for yourself. If you want to succeed you need to make the type of content that performs the best as that’s what your audience wants.
What are the big business goals for the next year?
To continue to grow and to continue to produce Reels that go viral. I’d also like to work with more of my favourite brands too.
How can the GGC Business membership help?
I want to get all of the beauty addicts in Glasgow to be part of my little community on Instagram, so they can get my advice, recommendations and discount codes to save them money on their beauty purchases.
What’s the dream?
To keep growing – above 100K followers would be the dream for me.
Keep up with Laura here!
