6th Nov 2024
Meet The Member – Alessia Wallace, AW Nutrition
Name – Alessia Wallace
Business Name – AW Nutrition
Tell us about your businesses, the inspiration behind it and when you launched it?
In 2020 my husband and I got married and decided to start trying for a baby. Fast forward a year, an early miscarriage and a boat load of worry and frustration over not falling pregnant we got fertility investigation rolling, including a meeting with a fertility clinic. During the IVF consultation I was informed that I needed to reduce my BMI to become eligible for funded treatment and the consultant suggested I did a crash diet to achieve this. This left me in utter shock! As a certified nutritionist, I thought this is the worst advice anybody could be given in such a vulnerable position.
I founded AW Nutrition in 2021 and made it my mission to try and help as many on this same journey, supporting them to reduce their BMI without compromising their fertility and happiness. I mostly work 1:1 with clients, but I’m also busy building a TTC & IVF Community, a safe space away from social media (pregnancy announcements!) which I wish I had when I was in the thick of it.
Best piece of advice you were given at the start of your business journey?
Done is better than perfect!
What has been your biggest lesson/ challenge faced so far and how did you overcome it?
Trying to build a business while working full-time and going through IVF. It’s still something I’m processing now a year on, but during the time I made sure to really look after myself (ate and slept well, moved my body regularly, meditated etc), shared the ups and downs with fellow business owners, and made sure I always had something in the calendar to look forward to.
What is your number 1 business tip for success?
Um still trying to figure this out myself 😀
What are the big business goals for the year?
My main focus is to grow an engaged audience and to launch my TTC & IVF Community.
How can the GGC Business membership help?
I’m looking for networking and collaboration opportunities, ways to get the word out about my business. Also keen on the accountability programme and co-working meet-ups.
What’s the dream?
To become a well-known fertility nutrition expert and the main-earner in my family.
Shout out to another local business you admire?
Rosie Davie Physiotherapy, specialising in pelvic health! Absolute queen!
Give us a fun fact about you!
I recently won a dance-off at Bongo’s Bingo 😀
Find out more about Alessia & AW Nutrition here!
